The steps involved in packaging design typically include the following:
- Research: This involves conducting market research to understand the needs and preferences of your target audience, as well as researching your competitors and industry trends.
- Strategy: This involves defining the key objectives and goals of your packaging design, as well as identifying the unique features and benefits of your product.
- Concept development: This involves generating ideas and concepts for your packaging design, and exploring different design directions and approaches.
- Design: This involves creating detailed designs for your packaging, including the shape, size, materials, graphics, and colors.
- Prototyping: This involves creating physical prototypes of your packaging to test and refine the design, and to ensure that it meets the functional and aesthetic requirements of your product.
The role of the mockup in the packaging design process is to provide a visual representation of the final packaging design, which can be used for testing and refining the design, as well as for presenting the design to stakeholders and potential customers. Using mockups can help to showcase the design in a realistic and professional manner, and can be useful for identifying any potential issues or improvements to the design. Additionally, mockups can help to provide a consistent and controlled presentation of the packaging design, which can be useful for showcasing the design in different contexts and environments. Overall, the mockup plays an important role in the packaging design process by providing a visual representation of the final design, and helping to ensure that the design meets the functional and aesthetic requirements of the product.
